kaufland

agency
production
producer
production manager
director
cinematographer
set design & props

this is locco
endrius
andrej solar
alica celler
barbora sliepková
maxim kľujev
sabína savková

2025

inklúzia - diverzita

Small but quite difficult - the best description I could have thought of in this case. This shoot looked really simple and minimalistic but it went through a really precise preparation - creating the perfect color combos between the photo-background paper and the fruits, finding out which material and size of the sticker looks the best, browsing through a quite a few stores looking for the perfect shapes of each fruit that resembles some kind of unique "differences" named in the campaign, and finally figuring out how to spin the fruit on the paper background in a precise motion without it leaking its insides sticked on a hidden stick. Nothing compared to a rocket science but the final product looks really rewarding tho!